How Much Do Facebook Ads Managers Charge?
If you're considering hiring a Facebook Ads Manager to run your campaigns, you’re probably wondering—how much does it cost?
Whether you're working with a freelance ads manager or a full-service agency, pricing varies based on experience, service level, and budget.
Freelance Facebook Ads Manager Pricing
Hiring a freelance Facebook Ads manager is a flexible and often cost-effective option. Most freelancers charge based on:
Hourly rates – Typically range from £30 to £150+ per hour, depending on expertise.
Monthly retainers – Expect to pay between £500 to £3,000 per month for ongoing campaign management.
Percentage of ad spend – Some freelancers charge 10-20% of your ad budget, which can work well for scaling businesses.
Agency vs. Freelance Ads Manager Costs
Agencies tend to charge more than freelancers due to additional resources, team expertise, and advanced strategies. They may use:
Flat fee pricing – Ranges from £1,500 to £10,000+ per month.
Performance-based pricing – Some agencies charge based on conversions or ROAS.
Hybrid models – A mix of fixed fees and percentage of ad spend.
Which Option Is Right for You?
If you need dedicated expertise and flexibility, a freelance Facebook Ads manager is a great choice. For full-service campaign management and access to a larger team, an agency might be better.
Ultimately, your decision should depend on your budget, business goals, and how hands-on you want to be with your ads.
Looking for a Facebook Ads manager with experience in lifestyle, fashion, and wellness brands?
I also specialise in Google Ads management to help brands scale effectively. Head over to my services page for more information.
* I currently have capacity for 1 Meta and 1 Google ads client. You can also join my September 2025 wait list by emailing below.