What Does a Facebook Ads Manager Do?
Running successful Facebook ad campaigns isn’t just about boosting a few posts—it requires strategy, creativity, and constant optimisation. As a professional Facebook Ads Manager, I take a data-driven approach to ensure your ad budget is used effectively and delivers real results. Here’s what I do to help businesses grow through Facebook and Instagram advertising.
Strategic Campaign Planning
Success starts with a solid plan. I design and structure your campaigns using the latest Meta best practices, ensuring we reach the right audience with the right message. My approach includes:
Audience targeting to find your ideal customers
A/B testing multiple ad creatives to maximise performance
Using in-platform lead generation tools for higher conversions
Designing eye-catching images and graphics that align with your brand
Writing compelling ad copy that speaks directly to your audience
Creative A/B Testing & Performance Analysis
Not all ads perform the same, which is why I continuously test different creative variations, including images, videos, and headlines. I analyse audience behaviour to see which ads are converting best and shift the budget towards top-performing creatives. This ensures you get the highest return on ad spend (ROAS) possible.
Smart Bidding & Scheduling
Bidding is a crucial part of Facebook Ads success. I use advanced bidding strategies to optimise your ad spend, ensuring you’re not overpaying for clicks or impressions. As your campaign gathers data, I make strategic adjustments to improve efficiency and scale up successful ad sets.
Ongoing Optimisation & Transparent Reporting
My work doesn’t stop once the ads are live. I continuously monitor and refine campaigns by:
Testing different headlines, images, and calls to action (CTAs)
Adjusting audience segments based on performance data
Analysing Facebook and Google Ads insights to track key metrics
I provide clear, data-driven reports, so you always know how your ads are performing and where your budget is going.
Let’s Get Your Facebook Ads Performing at Their Best
If you’re looking for a Facebook Ads Manager who combines strategy, creativity, and analytics to drive real business growth, let’s chat!