How to Add Someone to Your Google Ads Account

to Manage Your Campaigns

If you're working with a Google Ads manager, you’ll need to grant them access to your Google Ads account so they can run and optimise your campaigns.

Whether you’re hiring a freelance Google Ads manager or working with an agency, here’s a step-by-step guide to adding them securely.

Step 1: Log in to Your Google Ads Account

Head over to Google Ads and log in using your Google account.

Step 2: Open Account Access Settings

• Click the Tools and Settings icon (wrench) in the top right corner.

• Under Setup, select Access and Security.

Step 3: Invite a New User

• Click the blue + button to add a new user.

• Enter the email address of your Google Ads manager or freelance ads manager.

• Choose their access level:

  • Admin – Full control, including adding and removing users.

  • Standard (Recommended) – Can manage campaigns but can’t change billing details.

  • Read-only – Can view campaigns but can’t make changes.

• Click Send Invitation.

Step 4: Assign Asset Access (If Using a Manager Account)

If you're working with an agency or a Google Ads manager using a Manager Account (MCC), they may request account access using their Google Ads Manager ID. To approve:

• Go to Tools & Settings > Access and Security > Managers.

• Click Pending Invitations and approve their request.

Step 5: Confirm the User Has Accepted

The invited user will receive an email. Once they accept, they’ll be able to access your account and start managing your campaigns.

By following these steps, your Google ads manager will have the right level of access to optimise your ads while keeping your account secure.

Need expert Google Ads management? Get in touch today.